Andrea Herzog 

Photography & Videography

Visual Narratives and Strategic Communications

I work at the intersection of photography, cultural projects and strategic communication. My practice combines visual storytelling with editorial framing and media positioning — connecting artists, institutions and audiences across national and international contexts. My work extends beyond production: 

With over twenty years of experience in portrait, fashion and cultural photography, I develop communication strategies, support press activities and help initiatives, brands and people gain visibility with clarity and contextual awareness.

After professional experience in New York and Paris — within editorial and campaign environments — I refined my expertise in strategic brand development and media collaboration. Today, based in Frankfurt and Paris, I collaborate with artists, NGOs and cultural institutions engaging with contemporary social, ecological and artistic questions.

My projects frequently explore sustainability, environmental responsibility and the role of photography in shaping public discourse.

Exhibitions and publications include Culture CHANEL (Venice), Festival International de la Photographie de Mode(Cannes) and Les Journées Bleues – L’Art pour l’Eau (Normandy).

PORTRAITS:

Alejandro Amenábar, Anna Loos, Brisa Roché, Barbara Schöneberger, Cécile de France, Camille Cottin, Christian Louboutin, Daphné Roulier, Emily Atef, Friederike Becht, Gaspard Ulliel, Lou Doillon, Luz Casal, Patricia Kaas, Marie Bäumer, Marie Drucker, Julia Koschitz.

ADVERTISING:

Appelrath Cuepper, Breuninger, Bree, Caudalie, Longchamp, Nivea, Les Petites, La Perla, Phillips, Wella, Stella McCartney.

EDITORIALS:

Amica, Cosmopolitan, Elle, Glamour, Instyle, Marie Claire, Senso Beaux Art Magazine,Madame, Zeit Magazin, G.Q., Encore Magazine, SOON Magazine, Harper’s Bazaar, Diva Magazin, Brigitte Magazin.

AGENCIES:

Quelle belle Journée, McCann-Erickson, Saatchi & Saatchi, Jung von Matt, Publicis, Ogilvy, TBWA.

EXHIBITIONS:

2024: ABOUT-WOMEN, saasfee* Pavillon Kunst /Art Gallery 

2024: "Les Journées Bleues" at Normandie: L’Art pour l’Eau, exhibition: "Les Sirènes".

2017: Culture CHANEL exhibition at the Ca' Pesaro - Galerie internationale d'art moderne under the curatorship of Jean-Louis Froment.

2015: Exhibition Paris / Photo Mode Galerie.

2007 - 2014: 5th - 12th Festival International de la Photographie de Mode, Cannes.

2006: Exhibition Paris, Lyon, Lille.